NipponKits didn’t start as a brand idea. It started as a frustration.
While living between the USA, the UK, and Japan, we noticed something strange: Japanese football culture was everywhere — in anime, streetwear, design, and everyday life — yet football jerseys were still treated as objects meant only for the pitch.
In Osaka, surrounded by anime stores, vintage football shirts, J-League history, and Japanese craftsmanship, the idea slowly took shape. NipponKits was born from a simple question:
What if a Japan football kit could be worn like a cultural piece, not just a sports uniform?
We began small, working directly from Osaka. Every design was hand-selected, reworked, or imagined from scratch. We collaborated with designers from Asia and Europe, mixing different perspectives while staying rooted in Japanese visual culture — samurai symbolism, anime storytelling, folklore, and football heritage.
What we created didn’t fit neatly into one category. Some pieces were anime-inspired. Others were concept jerseys. Others stayed closer to Japan national team or retro aesthetics. That diversity wasn’t planned — it simply reflected how Japanese football culture actually exists.
Collectors started paying attention. Then anime fans. Then people who didn’t even watch football, but connected with the design and the stories behind the shirts.
Today, NipponKits brings together all forms of Japan-related jerseys — anime jerseys, concept designs, national team references, retro pieces, and kids’ kits — not as trends, but as expressions of culture.
We don’t believe a jersey has to be worn in a stadium to make sense.
For us, a Japan jersey can be worn in the street, collected, styled, or simply appreciated.
NipponKits exists for people who see the difference between something generic and something created with intention.